Have you ever wondered which of your advertising campaigns actually get people to pick up the phone and call? We have spent so much time focusing our efforts on watching our online conversion efforts, that we have missed a significant metric of our advertising efforts, “the phone call”. At first, this doesn’t seem like a big deal, but the ability to understand how your callers find you can result in huge gains in understanding the return on investment from your marketing efforts. With call tracking you can now see which campaigns are generating calls!
In simple terms, it is the ability to trace phone calls back to the person who initiated the call, as well as the relevant advertising channel that prompted the call to your business.