AI Sales Rep Best Practices - Triggers
Your AI Sales Rep Triggers: A Key to Success
What is a "trigger"?
Triggers are the conditions you set to determine when and if your AI Sales Rep should send an email.
Unlike your Company Info and AI Rep settings, your triggers can be updated at any time to refine and optimize your outreach.
AI Sales Rep emails aren't for everyone.
What do we mean by "AI Sales Rep emails aren't for everyone"?
Your AI Sales Rep is designed to reach the most engaged visitors on your website—not every visitor.
To ensure you're targeting the right audience, we first need to define what "engaged" means to you. Consider these questions:
- Are they visiting high-value pages?
- Have they explored multiple pages?
- Are they spending time on relevant content?
- Or are they bouncing after just one page?
By process of elimination, engaged visitors are NOT:
- Bounced visitors
- Those who visit only one page
- Visitors browsing pages that don’t indicate business interest (e.g., an opt-out page or blog)
By tailoring your triggers to your most engaged website visitors, you increase the likelihood of keeping them engaged and converting them into buyers.