Define ICP.
What is an ICP?
An Ideal Customer Profile (ICP) is a detailed description of the type of company (or individual, in some cases) that would benefit most from your product or service and provide the most value to your business in return. Creating an ICP helps in targeting marketing efforts more effectively and improving sales efficiency.
The volume of website traffic will directly influence the number of visitors captured.
You can find your ICP set up here:
Configuration - ICP Definition.
These can be edited at anytime after they have been set.
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