How do I track Keywords from Google

How do I track Keywords from Google

Google started encrypting keyword information several years ago.  This impacts EVERYONE trying to understand their keyword data and efforts. We have designed a workaround for our clients, to help them better understand their Adwords keyword data. 


If you make the change that we recommend below, you will have your Adwords keyword data added to your email notifications, as well as your dashboard and reports. 


Here are a couple of guides for you...

To determine from an organic or PPC/Adword effort on google.
For PPC/Adwords run the visit raw data report,
Look for the URLs with "gclid=" in them on column "Querystring" these are your PPC's.
*if it is from Google and doesn't have that it is organic search*


Google Adwords code - to get keyword searches from a visitor:

1.) Log in to Google Adwords.

2.) Click on the Admin Settings -> Account Settings



3.) Next, Under "Account Settings" locate the drop-down for  "Tracking".



4.) Then click on the drop-down for "Tracking".



5.) Insert the following code snippet in the Tracking Template field, then click save.


{lpurl}/?utm_source=google&utm_medium=ppc&utm_campaign={adgroupid}&utm_term={keyword}&utm_content={matchtype}




Once completed, you will now see Keyword data attached to lead records from your Google Ads Campaigns!


    • Related Articles

    • Breaking Down Parameters for Google Campaign UTM

      Several years ago, Google began encrypting keyword information, making it challenging for everyone to fully understand their keyword data and performance. To address this, we’ve developed a solution specifically for our clients that helps them gain ...

    • Buyer Intent Campaign Scope

      If your intent campaign is delivering five or fewer results each week, you may need to broaden the scope of your search. The trick to designing a campaign for niche markets is to do your research. The more you know about a lead’s target demographic, ...

    • How to Install a Tracking Script in Google Tag Manager to Fire on All Pages

      How to Install a Tracking Script in Google Tag Manager to Fire on All Pages If you need to install a tracking script (such as Google Ads, Meta Pixel, LinkedIn Insight Tag, or any custom code) on all pages of your website using Google Tag Manager ...

    • Setting up your First Tracking Phone Number

      Setting up your first call tracking number is simple and will only take a few minutes. • Start out by logging in to https://app.visualvisitor.com/ • Go to the “Call Tracking” menu item and select “Numbers” • Click “Add New Phone Number This brings us ...

    • Keyword Level Call Tracking with Visual Visitor

      This high-level and beneficial feature is part of our Call Tracking Feature. What exactly does it do? Basically, when a potential customer (aka anonymous website visitor) hits your website from an online search, Visual Visitor gives them a unique ...