How do I track Keywords from Google

Google started encrypting keyword information several years ago.  This impacts EVERYONE trying to understand their keyword data and efforts. We have designed a workaround for our clients, to help them better understand their Adwords keyword data. 

If you make the change that we recommend below, you will have your Adwords keyword data added to your email notifications, as well as your dashboard and reports. 

Here are a couple of guides for you...

To determine from an organic or PPC/Adword effort on google.
For PPC/Adwords run the visit raw data report,
Look for the URLs with "gclid=" in them on column "Querystring" these are your PPC's.
*if it is from Google and doesn't have that it is organic search*

Google Adwords code - to get keyword searches from a visitor:

1.) Log in to Google Adwords.

2.) Click on the Admin Settings -> Account Settings

3.) Next, Under "Account Settings" locate the drop-down for  "Tracking".

4.) Then click on the drop-down for "Tracking".

5.) Insert the following code snippet in the Tracking Template field, then click save.

{lpurl}/?utm_source=google&utm_medium=ppc&utm_campaign={adgroupid}&utm_term={keyword}&utm_content={matchtype}

Once completed, you will now see Keyword data attached to lead records from your Google Ads Campaigns!

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