How do I track Keywords from Google

How do I track Keywords from Google

Google started encrypting keyword information several years ago.  This impacts EVERYONE trying to understand their keyword data and efforts. We have designed a workaround for our clients, to help them better understand their Adwords keyword data. 


If you make the change that we recommend below, you will have your Adwords keyword data added to your email notifications, as well as your dashboard and reports. 


Here are a couple of guides for you...

To determine from an organic or PPC/Adword effort on google.
For PPC/Adwords run the visit raw data report,
Look for the URLs with "gclid=" in them on column "Querystring" these are your PPC's.
*if it is from Google and doesn't have that it is organic search*


Google Adwords code - to get keyword searches from a visitor:

1.) Log in to Adwords.

2.) Go to the campaigns section, then select the campaign you want to edit.

3.) Next click on the "Settings" tab.

4.) Then click on the Campaign URL options.

5.) Edit the Tracking Template add the following, then click save.


{lpurl}/?utm_source=google&utm_medium=ppc&utm_campaign={adgroupid}&utm_term={keyword}&utm_content={matchtype}


To view the results from your Visual Visitor dashboard, you will need to run the raw data report by going to Leads > Reporting > Visit Raw Data Export, on the dashboard. The results will be in column E (Querystring).

Please see the attached document as well as your guide.

    • Related Articles

    • Google Analytics Integration

      Visual Visitor integrates with Google Analytics account by sending your call data to goals you have created in Google Analytics.  To activate this integration, navigate to the "Call Tracking" tab within your dashboard. Then select "Integration".  ...

    • Create a Phone Call Goal in Google Analytics

      Visual Visitor's integration with Google Analytics is company-dependent in your account.  Use these instructions to create a call goal that reports all calls received by each tracking number in the account you’ve integrated with Google Analytics. Log ...

    • What are keywords?

      Simply put, Keywords are words or phrases that can be typed into a search engine. These terms express intent, or interest, in purchasing a product. For this reason, your search history functions as Intent Data. In other words, it expresses your ...

    • How does Visual Visitor compare to the Google Analytics Network Report (aka Reverse IP Lookup)?

      Google Analytics does not provide you with ip addresses - It's part of their privacy policy that no personally identifiable information is being tracked, once the visit has passed through the view filter it is no longer available. The data is, more ...

    • What does the Score mean in Who's Shopping?

      Looking at your Who's Shopping Scores is a quick way to identify your most promising leads. Generally speaking, the companies with the highest score are your best leads. They have demonstrated more than once that they are likely to value and purchase ...