How does Call Tracking work?
Call Tracking works by assigning unique phone numbers to different advertising sources. When the prospect sees your ad, they call the unique phone number which is then forwarded to your regular business phone (or whatever number you would like). We are then able to collect metrics about the call, record and transcribe the call if you would like, notify you by text or email and many more options.
This concept also extends to tracking online marketing efforts. If you are running the latest version our installation code, you will have the option to configure “Dynamic Number Insertion” (DNI). DNI is a simple but extremely helpful option. It allows us to evaluate the source of the visitor and change the phone number displayed on your website accordingly. A great example of this, is configuring a tracking phone number of Google Adwords. Once the number has been configured, any visitor that clicked on one of your Google Adword Ads, will have your unique Google Adwords tracking phone number displayed on your website instead of your regular business number.
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Call Tracking Integrations
Visual Visitor integrates with Google Analytics account by sending your call data to goals you have created in Google Analytics. To activate this integration, navigate to the "Call Tracking" tab within your dashboard. Then select "Integration". ...
What data do we provide with the API call?
We include all 40 points of data (assuming available) as well as the visitor click stream data with the API call. With this data, you have the ability to workflow and/or segment by: Page Visited Location Qualifying or Disqualifying Buyer Persona ...
What is Call Tracking?
Have you ever wondered which of your advertising campaigns actually get people to pick up the phone and call? We have spent so much time focusing our efforts on watching our online conversion efforts, that we have missed a significant metric of our ...
Why Call Tracking?
As growing companies, we are constantly evaluating our marketing efforts to understand the “Return on Investment”. While everyone’s budget is different, one thing is for sure, we want to know how many leads each campaign produces. Regardless of the ...
Visual Visitor Call Tracking Reports
Now that you have signed up for Call Tracking, it’s time to start looking at the numbers. Let’s go over a few of the standard reports that Visual Visitor provides to help you not only understand your calls, but also improve your calls. These reports ...