Our Who's Shopping feature lets you find out which businesses are actively researching your products or services online. These leads already understand the value of your products- that's half the battle right there. To get the most out of this powerful prospecting tool, you should be regularly launching shopping campaigns.
What Is a Shopping Campaign?
Visual Visitor lets you launch two different kinds of shopping campaigns.
Our Prebuilt Campaigns are equipped with pre-set keywords. These campaigns, while less specific, are designed with your industry and ideal customer profile in mind. You can monitor your campaign data on the Keyword Summary page.
Custom Campaigns allow you to input your own keywords. These campaigns are designed and managed by you. On the Keyword Summary page, you can add new keywords and delete the ones that aren't pulling their weight.
How Does a Shopping Campaign Work?
When you set up a new campaign, crawlers scour the web looking for companies who are leaving behind relevant digital footprints. Basically, each time a business engages with one of your keywords or visits a competitor site our software will take notice and collect data.
- You can monitor your campaign performance on the Keyword Summary page.
- You can see a snapshot of your campaign data on your Dashboard.
- You can find an in-depth profile of your leads on the Leads page.
How to Launch a Custom Campaign
Click on the Campaigns tab.
Click Add Campaign.
Select Custom Campaign.
Give the campaign a name.
Add a description to distinguish it from your other campaigns.
Select 1 or 2 crawlers. Each custom campaign crawler is has a maximum capacity to detect 3,000 footprints per month.
Add keywords. Type in the words. If the term pops up, click Add. If it says "Sorry, no matching options" select Request New Words. Added keywords will pop up in the box on the right.
Enter the domains (URLs) for your competitors. If the competitor pops up, click Add. If it says "Sorry, no matching options" select Request New Competitor. Added competitors will pop up in the box on the right.
Enter relevant categories.
Apply filters. Type in your preferred states, countries, industries, employee count, revenue, etc and then click Add. You can also exclude current customers by entering their name or domain (URL).
Set your notification preferences. Check one of these boxes and then enter the appropriate email(s).