How to Launch a Prebuilt Campaign
Our Who's Shopping feature lets you find out which businesses are actively researching your products or services online. These leads already understand the value of your products- that's half the battle right there. To get the most out of this powerful prospecting tool, you should be regularly launching shopping campaigns.
What Is a Shopping Campaign?
Visual Visitor lets you launch two different kinds of shopping campaigns.
Our Prebuilt Campaigns are equipped with pre-set keywords. These campaigns, while less specific, are designed with your industry and ideal customer profile in mind. You can monitor your campaign data on the Keyword Summary page.
Custom Campaigns allow you to input your own keywords. These campaigns are designed and managed by you. On the Keyword Summary page, you can add new keywords and delete the ones that aren't pulling their weight.
How Does a Shopping Campaign Work?
When you set up a new campaign, crawlers scour the web looking for companies who are leaving behind relevant digital footprints. Basically, each time a business engages with one of your keywords or visits a competitor site our software will take notice and collect data.
- You can monitor your campaign performance on the Keyword Summary page.
- You can see a snapshot of your campaign data on your Dashboard.
- You can find an in-depth profile of your leads on the Leads page.
How to Launch a Prebuilt Campaign
Click on the Campaigns tab.
Click Add Campaign.
Select Prebuilt Campaign.
You can search or scroll to find your preferred campaign. When you find the one you like, click on the yellow Select button.
Scroll down and click Next.
You can change the campaign name and description. Click Next.
In a prebuilt campaign, the keywords are already set. Scroll down and hit Next.
Apply filters. Type in your preferred states, countries, industries, employee count, revenue, etc and then click Add. You can also exclude current customers by entering their name or domain (URL).
Scroll down and click Next.
Set your notification preferences. Check one of these boxes and then enter the appropriate email(s).
Click Finish.
Related Articles
Notification Settings for Prebuilt Who's Shopping Campaigns
It takes time for your prebuilt shopping campaigns to collect and deliver data. If you would like to receive daily, weekly, or monthly updates on your campaign performance, make sure you apply notification settings. How to Modify Notification ...What is the difference between a Custom Campaign and a Prebuilt Campaign?
A Custom Who's Shopping Campaign is designed by you with your preferred keywords and filters. These targeted campaigns may take longer to deliver results. But the results will be more specific, and therefore higher-quality. If you're looking for ...How to Launch a Custom Campaign
Our Who's Shopping feature lets you find out which businesses are actively researching your products or services online. These leads already understand the value of your products- that's half the battle right there. To get the most out of this ...Buyer Intent Campaign Scope
If your intent campaign is delivering five or fewer results each week, you may need to broaden the scope of your search. The trick to designing a campaign for niche markets is to do your research. The more you know about a lead’s target demographic, ...Active Campaign Connector
What Is a Connector? Visual Visitor offers a great feature called Connectors. Connectors automatically connect emails and newsletters using programs such as Active Campaign, which we will discuss in this article, to easily get your leads into your ...