How to Send Visual Visitor Identified Visitors to Airtable

Airtable can serve as a lightweight CRM or lead tracking database for Visual Visitor data. You can automate the creation of new Airtable records for each identified visitor using Zapier or Airtable's native automations with a webhook.

Option A - Zapier (easiest)

 

1. Create a Zap in Zapier with Webhooks by Zapier > Catch Hook as the trigger.

 

2. Paste the webhook URL into Visual Visitor under Configuration > Webhook.

 

3. Add an Airtable action step: Create Record in your target base and table.

 

4. Map Visual Visitor fields to Airtable fields (Name, Email, Company, ICP Tier, Page Visited, Date).

 

5. Turn on the Zap.

 

Option B - Airtable Automations with a webhook

 

1. In Airtable, create an automation. Set the trigger to When webhook received.

 

2. Copy the Airtable automation webhook URL.

 

3. In Visual Visitor, configure the webhook endpoint to point to the Airtable URL.

 

4. In the Airtable automation action, use the received webhook data to create a new record in your base.
   

Find Airtables Webhooks API documentation, here.

 

Preventing duplicates: If the same visitor returns to your site multiple times, multiple Airtable records may be created. Consider adding a de-duplication step in Zapier (search for existing record by email before creating a new one) or using Airtable's native field uniqueness constraint.

 

Click here to read more on sending a Webhook to Zapier.

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