Suppression List

Suppression List

What Is A Suppression Lists?

The Suppression list provides you with the ability opt out of any data processing for a specific email address. Situations that would warrant the use of this list include activities such as “do not sell my data” or “do not track my requests.” The list supports email addresses in plain text and hashed format using SHA256 encoding. No data will be processed if on this list. 

There are three kinds of Suppression List

  1. Suppression List 
  2. Known Customers 
  3. Filter States

We will be covering the Suppression List in this article.

The Suppression list, or the Legal Do not Track (Legal Suppression) are contacts you never want to know about. Any level of a legal requirement (such as CCPA) is added to this list. There is no cost to this; you will never see the data.

How to upload your Suppression List.

Step 1. 

From your Visual Visitor Dashboard go to 'Configuration-> Suppression List.'

Step 2:

When uploading to your Suppression List you can add the email address itself, or upload a hash file. Select 'Actions' to upload your emails from the drop down menu.

A hash file is a one way encryption that can turn an email address into a code without people being able to see what that email address is.

You can add an email address or hash file with the Add Addresses or Upload Suppression List. For this example we will be manually adding the addresses.

Step 3 When Selecting Add Addresses:

Input your hash file and/or email addresses and select 'Add Addresses.' 

Step 3 When Choosing Upload a Suppression List:

Select 'Upload Suppression List' and choose your file then select Upload. 

This file MUST be in a CSV. 
You can use the template attached in down below or you can select Download Sample File from the Upload Suppression List screen.

You're done! 

Once you've input your addresses and/or hash files your list will be updated and nothing else needs to be done. You will see your suppression contacts on the screen.

You can query your suppression list in the Search Criteria bar to find specific addresses.

Need help with SHA256? Click here.
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