The Power of Online Reviews
Online reviews play a big role in shaping your reputation. Ignore them at your peril. modern consumers trust reviews as much as personal recommendations. And that’s not the only reason you should be paying attention to customer feedback.
Positive reviews can:
Help customers find you. Reviews boost your SEO ranking. When customers search for businesses in your area, you want your business to come up right away. Reviews increase your online visibility.
Market your brand. Potential customers enjoy reading about other customer’s experiences. A glowing customer review is more influential than impersonal marketing language.
Give you credibility. Customers read reviews before visiting new businesses. Positive reviews let them know your business is trustworthy.
Let you connect with customers. Responding to customer reviews increases your overall rating. It also lets your customers know you read and appreciate their feedback.
Serve as word of mouth marketing. Customer reviews are word of mouth marketing but better. Online conversations are accessible to customers and the business owner’s alike. You can monitor them and even respond to them. Consider them to be a reflection of your reputation.
Increase your sales. Reviews shape your reputation. Customers are more inclined to try new businesses when they have a trustworthy reputation.
How you Should Manage Your Reputation
To manage your reputation effectively, consider doing each of the following.
It’s more important than ever that businesses monitor their online reputation. Customers read on average ten reviews before visiting a new business. Without reviews, customers will struggle to find your business online. And even if they do find you, a lack of reviews makes your business appear unreliable. Encourage customers to leave reviews and start prioritizing reputation management. Your rating-and your sales team will thank you for it.
Reviews Details Overview
The “Review Details” section provides you with a centralized list of all the websites where customers have left reviews, feedback, and ratings for the business/location(s) configured. Allowing you to respond, share, and publish in a timely manner to ...
Should I respond to Reviews?
Yes! You should always respond to reviews. By engaging with each review, whether its a positive, neutral, or negative review, it shows that you truly value and care about your customers/clients' feedback. Your customers are the ones who help shape ...
Gather Reviews Email Setting
Use your own email server to send your Gather Review Request Campaigns. Navigate to "Reviews --> Gather Reviews" menu item Select the Email Settings icon Click the checkbox to "Send email through my email server" You will need to input the following ...
Responding to Reviews
Respond to all reviews - positive, neutral, and negative reviews - Be sure to tell your story, stay positive and professional, engage with your loyal fans! Turn those lemons into lemonade! Things to remember when responding to reviews: Be ...
What's the purpose of Online Reputation Management?
Online Reputation Management (ORM) is the act of monitoring, influencing, growing, and managing what’s being said about your persons and/or business online. Your online reputation is how others see you or your company when they search online. ...