In the dynamic world of reselling, establishing a strong email communication system is paramount. One critical aspect of this setup is configuring the "Send As" email feature.
If you're unfamiliar with this term, fear not – this article is here to guide you through the importance of setting up your "Send As" email and its role in ensuring seamless communication within a reseller account.
A 'send as' email is the email address displayed as the sender when recipients receive your automated alerts or messages. This is crucial for brand recognition and ensuring that the recipients recognize the source of the email. It’s used primarily in automated systems like notification services, marketing campaigns, or customer service communications. It helps in maintaining consistency and professionalism in your email communications.
Steps to Create a 'Send As' Email
Choose a Relevant Email Prefix:
Examples: Common prefixes include "donotreply@", "info", support@", "nonreply@", or "updates@".
Guidelines: Select a prefix that aligns with the email's purpose. For example, use "support@" for customer support emails.
Select a Domain:
You must have a domain to create a professional email address. This is usually your organization's website domain.
Example: If your website is "example.com", your 'send as' email could be "info@example.com".
Ensure the Inbox is Active:
The email account should be active and capable of receiving emails, even if it’s a "do not reply" address. This is important for handling any auto-replies or bounce-back messages.
Tip: Regularly check this inbox for any system errors, undelivered messages, or customer replies that might require attention.
Depending on your email service provider or hosting service, you'll need to access your control panel to create this new email address.
Security: Ensure that this email address has strong security features to prevent unauthorized access.
Integration with Your Alert System:
Once the email is created, integrate it with your automated alert system.
This typically involves entering the 'send as' email in the system settings and possibly configuring SMTP (Simple Mail Transfer Protocol) settings.
Testing:
Send a test email to ensure everything is working.
Once you've completed the setup of your 'send as' email, you are ready to move onto the next step of your Reseller Checklist.