What Happens During the AI Sales Rep 30-Day Warm-Up Phase?

What Happens During the AI Sales Rep 30-Day Warm-Up Phase?

Before your AI Sales Rep begins sending emails to identified website visitors, it goes through a mandatory 30-day mailbox warm-up phase. This is a critical step to protect email deliverability and ensure your AI rep's messages land in inboxes rather than spam folders.

Notes
There is no work for you to do during the warm up process. It is all handled by Visual Visitor.

What is mailbox warm-up?

Warm-up is the process of gradually increasing sending and receiving volume from a new email address (on a new lookalike domain) to build a positive sending reputation with major email providers (Gmail, Outlook, Yahoo, etc.). A domain with no sending history that suddenly sends hundreds of emails will be flagged as spam.


What happens during the 30-day warm-up

·       Days 1-10: Very low send volume (a few emails per day) to establish initial sending history. 

·       Days 11-20: Gradually increasing volume with positive engagement signals being built. 

·       Days 21-30: Volume approaches the operational sending rate. The AI rep is not yet active on your live website visitors during this phase. 

·       Day 30+: Full activation. The AI Sales Rep begins sending personalized outreach emails to identified visitors who match your ICP. 


What to do during warm-up

·       Finalize your AI rep's message lifecycle (email templates, call-to-action links, booking calendar URL). 

·       Upload your Known Customers list to prevent existing customers from receiving cold outreach once the rep goes live. 

·       Confirm your lookalike domain and verify the domain confirmation email has been completed.


Idea
To read more about understanding the structure of AI Sales Rep, click here.

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