What is an appropriately-sized email list?
The size of your email list matters and it will determine how many emails you send per person in a certain span of time. Like with email open rates, the size of your email list should ultimately depend on your industry, as well as the size of your business.
The size of your email list should take into account not only the average open rate as an email marketing benchmark, but also the conversion rate. The average conversion rate is around 3 percent. No matter how big your business is, however, you should strive to have at least 1000 to 2000 active subscribers. The more the better.
If this number is any lower, you run the risk of having a too-low number of conversions. On average, half of your email list subscribers will be interested in your product or services, while the other half is less so.
Related Articles
Email Marketing and Visual Visitor
Can Visual Visitor send my email for me? No. Visual Visitor can not build or send your emails for you. What does Visual Visitor provide for my email marketing? A shallow overview, Visual Visitor is your contact data base that identifies your website ...
Email Marketing Open Rates
Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them. If you have a higher open rate, it usually means your subject lines resonate with ...
Email Marketing, Identified Visitors, and Email Averages
Email Marketing + Identified Visitors Email marketing is a powerful marketing tool that promotes your company. It promotes your company by helping keep you front of mind for customers. Visual Visitor is an excellent tool to have for your email ...
Email Marketing and Visual Visitor +Employee
Can Visual Visitor send my email for me? No. Visual Visitor can not build or send your emails for you. What does Visual Visitor provide for my email marketing? A shallow overview, Visual Visitor is your contact data base that identifies your website ...
I am running WebID +Person on an application where the users log in. Why would the login email not match the Identified user email?
Expectation: WebID +Person Identifies the user logging in by the email address they use to log in. The explanation why this is generally not the case. People (1 Person) Profile (3 - 6 Profiles) Device (3 to 9 possible devices) Profile * Device ...