Have you ever wondered which of your advertising campaigns actually get people to pick up the phone and call? We have spent so much time focusing our efforts on watching our online conversion efforts, that we have missed a significant metric of our advertising efforts, “the phone call”. At first, this doesn’t seem like a big deal, but the ability to understand how your callers find you can result in huge gains in understanding the return on investment from your marketing efforts. With call tracking you can now see which campaigns are generating calls!
In simple terms, it is the ability to trace phone calls back to the person who initiated the call, as well as the relevant advertising channel that prompted the call to your business.
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Call Tracking Integrations
Visual Visitor integrates with Google Analytics account by sending your call data to goals you have created in Google Analytics. To activate this integration, navigate to the "Call Tracking" tab within your dashboard. Then select "Integration". ...
Why Call Tracking?
As growing companies, we are constantly evaluating our marketing efforts to understand the “Return on Investment”. While everyone’s budget is different, one thing is for sure, we want to know how many leads each campaign produces. Regardless of the ...
Visual Visitor Call Tracking Reports
Now that you have signed up for Call Tracking, it’s time to start looking at the numbers. Let’s go over a few of the standard reports that Visual Visitor provides to help you not only understand your calls, but also improve your calls. These reports ...
How does Call Tracking work?
Call Tracking works by assigning unique phone numbers to different advertising sources. When the prospect sees your ad, they call the unique phone number which is then forwarded to your regular business phone (or whatever number you would like). We ...
Keyword Level Call Tracking with Visual Visitor
This high-level and beneficial feature is part of our Call Tracking Feature. What exactly does it do? Basically, when a potential customer (aka anonymous website visitor) hits your website from an online search, Visual Visitor gives them a unique ...