What is Who's Shopping?

What is Who's Shopping?

The term Intent Marketing describes the practice of narrowing down your prospect list to leads who are actively looking for your products. This involves the collection of Intent Data, usually browsing history, to determine which businesses are searching for your products online. These prospects are already familiar with your products and thus easier to convert.

Who's Shopping Data lets you know which companies are interested in your products or services. For example, if a company searches for accounting firms in Atlanta, their search history functions as Intent Data. Accounting firms can purchase this Intent Data and use it to narrow down their prospect list. This practice is known as Intent Marketing.


Instead of casting a wide net, Intent Marketing targets a select group of companies. These companies are already familiar with your products and, as a result, easier to convert. In other words, Intent Marketing allows you to bypass the first stage of the sales funnel. It saves you valuable time that you can dedicate to closing more deals.


Who's Shopping allows you to work smarter, not harder. Going after a targeted audience will earn you a bigger ROI. And proactively pursuing customers that are in the market for your products is a surefire path to success.

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