What Is the Difference Between a B2B (+Employee) and B2C (+Person) Account?

What Is the Difference Between a B2B (+Employee) and B2C (+Person) Account?

Understanding B2B vs. B2C Identification Plans

Visual Visitor offers two types of identification plans — B2B (+Employee) and B2C (+Person) — each designed for a different marketing and sales strategy. Choosing the correct plan type is one of the first decisions made during onboarding.

B2B Identification (+Employee)

The +Employee plan identifies website visitors using professional and business-related data.

What +Employee Identifies

  • Company name
  • Professional email address
  • Job title and job level
  • Company size
  • Industry
  • Company revenue

Best For

Notes
B2B companies that sell products or services to other businesses and want to identify:

  • Which companies are visiting their website
  • Which employees or decision-makers are engaging with their content

Important Notes

  • Requires an ICP (Ideal Customer Profile) configuration.
  • ICP filters can target visitors by:
    • Job title
    • Industry
    • Company size
    • Revenue
    • Other business attributes

B2C Identification (+Person)

The +Person plan identifies website visitors using consumer and household-level data.

What +Person Identifies

  • Visitor name
  • Personal email address
  • Household demographic information

Best For

Info
Consumer-focused businesses such as:

  • Retail
  • Automotive dealerships
  • Home services
  • Real estate
  • Ecommerce

Important Notes

  • Does not require an ICP configuration.
  • Attempts to identify all eligible visitors regardless of profession or industry.
  • Typically identifies a higher percentage of visitors for consumer-focused websites compared to B2B identification.

Can I Use Both Plans?

Yes. Some companies use both B2B and B2C identification simultaneously.

Common deployment options include:

  • Running separate tracking scripts on the same website
  • Using different scripts on separate subdomains

This setup is common for businesses that market to both companies and individual consumers.

Each script creates its own sub-account with:

  • Separate dashboards
  • Separate alerts
  • Separate identification budgets
  • Independent reporting

Need Help Choosing?

If you are unsure which identification plan is best for your business, contact the Visual Visitor team for guidance and onboarding recommendations.