As growing companies, we are constantly evaluating our marketing efforts to understand the “Return on Investment”. While everyone’s budget is different, one thing is for sure, we want to know how many leads each campaign produces. Regardless of the type of advertising, such as print, Google Adwords, Bing Ads, Banners, social, paper mailer, you name it we want to know the real value. While we have mechanisms to help track online conversions from these marketing efforts, many of us miss one hugely important avenue of understanding the return on investment, “The Phone Call”. How do you tell how many prospects placed calls instead of filling out an online form? This is where call tracking comes in.