Why is Reputation Management Important?

Why is Reputation Management Important?

Reputation is vital for any business and such a huge key to their success.  In today’s world, the internet is the first stop for everything, the first source for information that businesses and consumers look to.  Not only do people view the internet as their first source of information, they also trust what it tells them.  Most importantly, they base their decisions on what they find online.


Over 85% of people will read reviews before deciding to purchase anything. Making this such a pivotal step in the customer’s journey. Without a positive online reputation, people will not trust you enough to buy from you.


While it takes time to build and cultivate a healthy online reputation, it can take just hours or minutes to undo all of that hard work.  When negative comments or reviews happen online, it’s key to stay on top of them, which is why taking a proactive approach to (ORM) is so essential.


Your company’s reputation is how it is viewed by consumers, potential employees, and investors. Any and all of these factors can be influenced by one negative review, tweet, or Facebook post. 


If you don’t have a strategy in place that includes someone promptly replying to these complaints as they come in, within 24 hours, your brand’s image could be tainted in a matter of retweets, likes, or shares. It could look like your customer's response is not important to the company, which is something you never want to convey.


Top Benefits for your business: 

➢ Request & monitor online reviews for your business

➢ Build deeper relationships with your customers that will drive additional business

➢ On average, businesses experience a 25% growth in sales from (ORM)

➢ Stronger customer retention

➢ 88% of buyers trust online reviews as much as personal recommendations

➢ Buyers read an average of 10 reviews online before they feel they can trust a business

➢ Over 85% of people will read reviews before deciding to purchase anything

➢ Going from a 3- star to a 5- star rating delivers businesses 25% more clicks from Google

➢ Average of a 9% increase in revenue for every additional star on Yelp

➢ Two-thirds of buyers (68%) are willing to pay up to 15% more for the same product or service if they are assured, they will have a better experience.

➢ Companies risk losing 22% of business when potential customers find 1 negative article on the first page of search results and 70% of potential customers with 4 or more negatives.

    • Related Articles

    • What's the purpose of Online Reputation Management?

      Online Reputation Management (ORM) is the act of monitoring, influencing, growing, and managing what’s being said about your persons and/or business online. Your online reputation is how others see you or your company when they search online.   ...
    • What Are My Consent Options?

      Understanding Consent Management Consent management is a process that informs your website users about how your business intends to collect and utilize their data, providing them an option to either give consent or to opt-out. A 'Cookie Consent Tool' ...
    • Why Is Client Email Tracking So Important?

      Remove the guesswork and know the interest level of your prospects and potential customers with our desktop and email notifications. Once your email is opened, we will alert you right on your desktop as well as send you a detailed email showing the ...
    • The Power of Online Reviews

      Online reviews play a big role in shaping your reputation. Ignore them at your peril. modern consumers trust reviews as much as personal recommendations. And that’s not the only reason you should be paying attention to customer feedback.    Positive ...
    • I am running WebID +Person on an application where the users log in. Why would the login email not match the Identified user email?

      Expectation: WebID +Person Identifies the user logging in by the email address they use to log in. The explanation why this is generally not the case. People (1 Person) Profile (3 - 6 Profiles) Device (3 to 9 possible devices) Profile * Device ...