Your PII Dashboard
PII Dashboard
A new dashboard tailored for privacy has been released. This dashboard includes features specifically designed for industries like:
- Healthcare
- Finance
- Legal
- Government
- Education...
offering improved insights and management capabilities.
What is PII?
PII stands for Personally Identifiable Information. Visual Visitor protects private data, such as first name, last name, and email address, by using encryption (email hashing). This ensures visitor identities remain private while still enhancing analytics, including demographic insights, page visits, and other engagement metrics.
This feature is only accessible upon request.
Benefits and Reasoning Behind Using PII:
Hashed Information:
When PII is hashed, it is transformed into a fixed-length string of characters, which enhances data security. Even though the information can still be used for identification or authentication purposes, it becomes unreadable without the decryption key, adding an extra layer of protection for sensitive data.
Compliance with HIPAA:
For companies subject to the Health Insurance Portability and Accountability Act (HIPAA), collecting and properly managing PII is necessary for maintaining compliance. HIPAA regulates the handling of Protected Health Information (PHI), and managing PII securely ensures that healthcare providers and organizations are protecting sensitive patient information in accordance with the law.
Securing Data Sent to Third Parties:
When PII is shared with third-party service providers, hashing or encrypting that data ensures it remains secure during transmission. This reduces the risk of breaches or unauthorized access, especially when outsourcing certain functions (like payment processing, marketing, or cloud services) that require access to sensitive customer information.
Please reach out to: support@visualvisitor.com to see if this feature is right for you.
Related Articles
InfoSec FAQs (Information Security FAQs)
1. Data Security Overview What specific security protocols and encryption methods does Visual Visitor use to protect data in transit (e.g., HTTPS, TLS)? HTTPS (Hypertext Transfer Protocol Secure): All data transmitted between our users and our ...Update My Personal Information
Do you need to update your personal information for your account? Inside your Visual Visitor dashboard, you can change your First Name, Last Name, Phone Number, and Time Zone. Users and Admins can not change their email addresses and must contact ...Data Discrepancy
When analyzing website traffic, it's not uncommon to encounter discrepancies or inaccuracies in the data collected. Several factors can contribute to data showing up incorrectly when capturing visitors to your website: Misconfigured Tracking Tools: ...Understanding the Plus Person Dashboard
Your Visual Visitor Dashboard gives you a snapshot of your recent traffic. In addition to listing your latest visitors, it also breaks down information like the referral sources that directed visitors to your website and the number of identified ...Exporting Lead Data for Plus Person
How do I export lead information? Exporting your lead information is easy. Follow along with the our step-by-step video, or the written text below. Exporting Visitor Data from your Leads Menu: From your Visual Visitor dashboard go to 'Leads -> Search ...