Cold Email Or Spam? What's the difference?
Cold email is not illegal (but must follow CAN-SPAM guidelines)
The Federal Trade Commission has clarified CAN-SPAM “doesn’t require initiators of commercial email to get recipients’ consent before sending.... There is no opt-in requirement."
Click image above to enlarge.
If I send a visitor an email without opt-in, isn't that SPAM?
No. When a visitor is being tracked it is because they accepted the cookies on the website. Under the terms and conditions they have allowed you to use their data for marketing purposes.
You must have an opt-out/unsubscribe option!
What about a cold email?
A person to person email is not considered SPAM, and does not require consent.