Cold Email Or Spam? What's the difference?
Cold email is not illegal (but must follow CAN-SPAM guidelines)
The Federal Trade Commission has clarified CAN-SPAM “doesn’t require initiators of commercial email to get recipients’ consent before sending.... There is no opt-in requirement."
Click image above to enlarge.
If I send a visitor an email without opt-in, isn't that SPAM?
No. When a visitor is being tracked it is because they accepted the cookies on the website. Under the terms and conditions they have allowed you to use their data for marketing purposes.
You must have an opt-out/unsubscribe option!
What about a cold email?
A person to person email is not considered SPAM, and does not require consent.
Related Articles
What is the difference? Cold Email VS Spam.
Cold email is not illegal (but must follow CAN-SPAM guidelines) The Federal Trade Commission has clarified CAN-SPAM “doesn’t require initiators of commercial email to get recipients’ consent before sending.... There is no opt-in requirement." Click ...CAN-SPAM
What is CAN-SPAM? The CAN-SPAM Act is a Consent Guide for Businesses regarding email marketing legalities. When sending out emails whether it be bulk mail, commercial messages, or cold emails there are laws that must be followed. A few things your ...Email Marketing, Identified Visitors, and Email Averages
Email Marketing + Identified Visitors Email marketing is a powerful marketing tool that promotes your company. It promotes your company by helping keep you front of mind for customers. Visual Visitor is an excellent tool to have for your email ...Email Marketing Open Rates
Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them. If you have a higher open rate, it usually means your subject lines resonate with ...CAN-SPAM Act
What is CAN-SPAM? The CAN-SPAM Act is a Consent Guide for Businesses regarding email marketing legalities. When sending out emails whether it be bulk mail, commercial messages, or cold emails there are laws that must be followed. A few things your ...