How Do I Determine My Ideal Customer Profile?
What do you mean by "determine my ICP?"
When setting up your B2B account, your first step is determining your ICP. Also known as, your ideal customer profile.
What exactly is an ideal customer profile?
An Ideal Customer Profile (ICP) is a detailed description of the type of company that would benefit most from your product or service and provide the most value to your business in return.
So, how do I determine my ICP?
It is possible that your organization may not label it as an Ideal Customer Profile. You might refer to it as a Buyer Persona, Target Audience, Customer Avatar, or perhaps another term. Nonetheless, your company should have already identified and defined its ideal customer.
Visual Visitor aims to assist you in effectively targeting your Ideal Customer Profile (ICP). However, we do not define or establish your ICP for you.
Determining ICP Factors:
Similarly to your Who to Contact filters, your ICP will be filtered by the selected criteria you choose.
- Demographics: Age, Gender, Location, Occupation, Alma Mater, Contact Age, Contact Skill.
- Firmographics: Industry, Company Size, Revenue Band, Headquarters Location, SIC Code.
- Decision-Making Process: Titles (CEO, Partner, CFO, President, etc.) Job Level, Job Function.
You may create up to 10 ICPs.
It's important to remember that the objective is to filter out those who do not align with the ideal fit for your business.
Therefore, this number (the amount of ICP's) should remain small to ensure precision in targeting those who are truly aligned with your business objectives.
Reduced traffic will naturally lead to fewer identifications; however, the insights you do obtain will be of greater value.
Where do I configure this list?
Before the script begins capturing visitors, it's essential to establish your ICP during the account setup process. This profile can be edited or adjusted at any time. Upon creating your account, an automated pop-up window will guide you through setting up your ideal customer profile settings.
That window will look like this:
I already have my ICP's configured. Where can I edit or add new details for my profiles?
You can edit your ICP Definitions inside your dashboard by going to: Configuration - ICP Definitions - + Add New ICP.
Looking for a step-by-step guide on how to set up your ICP? If so, click here.
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