How to Configure Your ICP
What is an ICP?
An Ideal Customer Profile (ICP) is a detailed description of the perfect customer for a business. It includes characteristics such as industry, company size, location, budget, and specific needs that align with the company's products or services. By defining an ICP, businesses can focus their marketing and sales efforts on prospects that are more likely to become loyal, long-term customers, ensuring a better match and higher success rate in closing deals. B2B +Employee focuses on quality over quantity. Filtering the noise out of your dashboard.
You are unable to move about the dashboard until an ICP has been set.
Setting up your ICP:
The first step to setting up your B2B account is by setting your Ideal Customer Definition.
Step 1:
If you are just creating your account, this window will pop up automatically for you to begin defining your ICP's.
If you skipped this initially or to add more ICP definitions, go to: Configuration- ICP Definitions.
Step 2:
Select your criteria.
This will be the definitions for your ICP.
We recommend breaking them up into organized categories such as:
- Location Filters (States to target. If you don't focus on a specific region just add USA)
- Industries (Marketing and Advertising, Dealerships)
- Company Size
- Small Agencies (Job Titles, Industry, Employee Size, Revenue Band)
As a best practice, include United States in all ICP definitions.
Step 3:
Save your selected criteria.
You can add up to 10 ICP definitions.
Congratulations!
You should see your ICP Definitions populate after saving. Repeat this process until your ideal customer has been defined.
Once your Ideal Customer Profile has been set up you should start seeing your high quality potentials.
Your website traffic will affect the amount of leads you are receiving.
Uncertain about the specifics of your Ideal Customer Profile? Click here for more information.
What industries are available for your ICP? Click here for a comprehensive list.
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