How to Apply Filters to Who's Shopping Campaigns

When it comes to prospecting, specificity is key. Not every business that matches your target industry will be a good fit. To get the most out of your shopping campaigns, you should be setting filters.

Filters let our crawlers know which businesses to target - and which ones to exclude.  To help you get started setting filters, we've compiled a step-by-step guide to adjusting filters below.

1. Go to Who's Shopping > Campaigns

2. Click the blue edit button next to your preferred shopping campaign.

3. Click Next twice to skip to the Filters section.

5. Select states from the dropdown menu. Click Add. If you want to include all states in your campaign, leave this field blank and add "United States" to your Countries Filter. 

6. Select your preferred countries from the dropdown menu. Click Add. If you would like your campaign to be global, leave this field blank. 

 

7. Select your preferred industries from the dropdown menu. Click Add. If you would like your campaign to be open to any and all industries, leave this field blank. 

8. Select your preferred revenue range from the dropdown menu. Click Add. If you would like your campaign to be open to all revenue ranges, leave this field blank. 

9. Select your preferred employee size from the dropdown menu. Click Add. If you would like your campaign to be open to all employee size ranges, leave this field blank. 

10. Select industries to exclude from the dropdown menu. Click Add. 

11. Enter postal code(s) to narrow your location parameters.

12. Exclude your current customers by entering their domain (example: google.com).

13. Exclude other companies by entering their domain (example: google.com).

14. Click Next.

15. Adjust notification settings and click Finish.

That's all it takes. In about 24 hours, you'll start to see new data pop up in your dashboard. 

Interested in learning more about filters? Click here.

• Related Articles

• Notification Settings for Prebuilt Who's Shopping Campaigns

  It takes time for your prebuilt shopping campaigns to collect and deliver data. If you would like to receive daily, weekly, or monthly updates on your campaign performance, make sure you apply notification settings.  How to Modify Notification ...

• What is the difference between a Custom Campaign and a Prebuilt Campaign?

  A Custom Who's Shopping Campaign is designed by you with your preferred keywords and filters. These targeted campaigns may take longer to deliver results. But the results will be more specific, and therefore higher-quality. If you're looking for ...

• What are Who's Shopping filters & how do I use them?

  Filters tell our crawlers which businesses to look out for when they're conducting a search. In other words, they indicate which leads would be a good fit for your business. The bulk of your customers will share some characteristics. They might work ...

• Notification Settings for Custom Who's Shopping Campaigns

  Custom Who's Shopping Campaigns can take 36-48 hours to populate depending on your selected terms. Why? We have to collect and mine the data before we can deliver answers.  To receive updates on your campaign performance, make sure you update your ...

• I don't see any leads in the custom campaign I created. What did I do wrong?

  When you build a custom shopping campaign, it can take up to 48 hours for data to populate in your dashboard. Why? Our campaign crawlers need time to scour the internet and identify promising leads.  In general, the more filters you set, the longer ...