How to Tier Your ICP
An Ideal Customer Profile (ICP) is a detailed description of the perfect customer for a business. It includes characteristics such as industry, company size, location, budget, and specific needs that align with the company's products or services. By defining an ICP, businesses can focus their marketing and sales efforts on prospects that are more likely to become loyal, long-term customers, ensuring a better match and higher success rate in closing deals. B2B +Employee focuses on quality over quantity. Filtering the noise out of your dashboard, and capturing your perfect prospect.
Our platform provides over 42 attributes to help you refine your search for the perfect prospect. These attributes go beyond basic demographic information, allowing you to dive deeper into specific needs.
Your perfect prospect
To get the most accurate results, we recommend adding filters one at a time to fine-tune your ideal customer profile. Below are key criteria options to consider when defining your ICP:
- Job Function
- Job Level and Employee Size
- Company Industry.
By strategically applying these filters, you can ensure your prospect list aligns with your business’s most valuable opportunities.
Your Select Criteria is an "Or" statement. Ex: Marketing or Sales.
Your next ICP for Company Employee Size (see photo 2) is an "And" statement. Marketing or Sales and 1-10 employees.
Breaking down setting up your ICP.
Function:
We have: Marketing OR Sales.
Add your note and hit save. This is one ICP.
Company Employee Size:
Add your note and save this. This is your 2nd ICP, your AND statement.
Company Industry:
Add your note and save this. This is your 3rd ICP.
Examples of ICP Definitions
These settings help define your ideal customer profile:
- The system identifies prospects who work in Marketing/Advertising and are employed at a company with 1-10, 11-50, or 51-200 employees.
- If a visitor doesn’t match one criterion, the system moves to the next available option. For example, if a visitor’s company size isn’t 1-10, it will check 11-50, then 51-200 until a match is found.
Your ICP definitions will look something like this:
A broader ICP may capture more visitors, but they may be less qualified.
For example, a more flexible ICP might focus solely on Location, selecting specific states or cities within your service area to ensure relevance.
We recommend defining your ICP to save identifications and gather qualified leads.
Need help configuring your ICP? Click here.
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