Lead Reactivation
Overview
The Lead ReActivation feature helps your team stay engaged with previously cold leads, or previous customers. Once leads go dormant, it can be difficult and time-consuming to know when (or if) they re-enter the customer journey. This tool eliminates the guesswork and manual effort by alerting you when dormant leads return to the market.
What Does Lead ReActivation Do?
Allows you to upload lists of old/dormant leads into the platform
Continuously monitors those leads for renewed activity
Sends alerts when any lead on your list becomes active again by rejoining the In-Market audience
These alerts are exclusive to your brand—you will be the only one notified when a former lead is back in the market.
Why Use Lead ReActivation?
Save Time: Eliminate the need to manually track cold leads or monitor CRM activity
Maximize ROI: Capture renewed interest without spending additional credits
Stay Competitive: Be the first to re-engage leads who restart their buying journey
How to Upload Dormant Leads
Export your dormant lead list from your CRM
Format it using the required headers:
EmailAddress,FirstName,LastNameNavigate to the Lead ReActivation section in the platform (under your In-Market Stage menu)
Upload the file directly from your system
Once uploaded, the platform will begin monitoring for reactivation events.
- This feature is included at no extra cost as part of your subscription.
- There is no credit consumption for uploading or monitoring dormant leads.
- You will receive a Daily Alert notifying you when Dormant Leads become active.
Cost and Credit Usage
What Happens When a Dormant Lead Becomes In-Market?
