Breaking Down Perimeters for Google Campaign UTM

Several years ago, Google began encrypting keyword information, making it challenging for everyone to fully understand their keyword data and performance. To address this, we’ve developed a solution specifically for our clients that helps them gain better insights into their AdWords keyword data.

Here is a breakdown of the perimeters for  your UTM.

UTM for the Tracking Template field:

{lpurl}/?utm_source=google&utm_medium=ppc&utm_campaign={adgroupid}&utm_term={keyword}&utm_content={matchtype}

1. {lpurl}: This will be dynamically replaced with the landing page URL when the ad is clicked. No need to modify it.
   

1. utm_source=google: The traffic source. Since this is a Google Ads campaign, it's set to google.
   

1. utm_medium=ppc: The medium of the campaign. Since this is a pay-per-click campaign, it's labeled as ppc.
   

1. utm_campaign={adgroupid}: This represents the campaign name or ID in Google Ads.
   

Instead of {adgroupid}, you should either: Replace it with a specific campaign name or Keep the {adgroupid} dynamic parameter so that Google will replace it automatically with the actual Ad Group ID at the time of the click.

1. utm_term={keyword}: This is used to track the keyword that triggered the ad. The {keyword} placeholder is a dynamic parameter that Google Ads automatically replaces with the keyword that triggered the ad. You can leave it as is.
   

1. utm_content={matchtype}: This is for tracking the match type of the keyword (broad, phrase, or exact). {matchtype} is a dynamic parameter, so Google will replace it automatically with the actual match type when the ad is clicked.
   

The Visual Visitor script must be installed on the page your campaign directs to.

Need help walking through your set up? Click here.

• Related Articles

• How do I track Keywords from Google

  Google started encrypting keyword information several years ago. This impacts EVERYONE trying to understand their keyword data and efforts. We have designed a workaround for our clients, to help them better understand their Adwords keyword data. If ...

• What Is a UTM?

  Marketers utilize blog articles, PPC ads, and social media posts to direct traffic to their websites. But how do they know which channels are effectively increasing their website traffic? That’s where an Urchin Traffic Monitor, or UTM, comes in. By ...

• What Are Look-A-Like Domains?

  Your AI Sales Rep will communicate through a series of look-a-like domains. What Are Look-A-Like Domains? Domain registrations are automated and all in your/your client’s ownership Each with a single email address each sending less than (35/day) ...

• How to Confirm Your Look-a-Like Domains

  When you register your domain name, it is crucial to verify your new contact information as per ICANN regulations. This article guides you through the steps required to confirm your look-a-like domains to ensure they remain active. Why Confirmation ...

• Buyer Intent Campaign Scope

  If your intent campaign is delivering five or fewer results each week, you may need to broaden the scope of your search. The trick to designing a campaign for niche markets is to do your research. The more you know about a lead’s target demographic, ...