What is Zip Code Level Filtering?
Zip code filtering is a powerful feature that allows you to refine and focus your lead generation efforts on specific geographic areas of interest. By implementing this functionality, you can tailor your outreach strategies, ensuring that you engage with leads in your perspective areas. This support article provides a comprehensive guide on how to effectively use zip code filtering to enhance your lead targeting efforts.
Understanding Zip Code Filtering:
Zip code filtering enables you to narrow down your lead search to specific regions, helping you concentrate on prospects within your target markets. This feature is particularly beneficial for businesses that operate in multiple locations or have a specific service area. When filtering by zip code the only leads you will see coming to your dashboard will be within the perimeters set by the filter.
How to Set Up Zip Code Filtering:
From your Visual Visitor dashboard go to:
Configuration -> Zip Code Filter.
Select " + Add Zip Codes" at the top right corner and begin entering the zip codes you wish to include.
Here you can upload multiple at a time, just enter one per line. Select "add zip codes" and your zip codes should appear in your entries window.
Defining Your Target Zip Codes:
Enter the zip codes that represent your perspective areas. You can input individual zip codes line by line or you can copy and paste from a list.
Best Practices for Zip Code Filtering.
- Understand Your Target Market:
- Before setting up zip code filters, have a clear understanding of your target market and the geographic areas where your services or products are most in demand. This way you don't miss out on any potential leads.
- Regularly Update Zip Code Lists:
- Stay informed about any changes or additions to zip codes in your target areas. Regularly update your zip code lists to ensure accurate lead targeting.
- Combine with Other Filters:
- Enhance your lead targeting precision by combining zip code filters with other relevant filters, such as Known Customer, or Filter States.
- Monitor Performance:
- Regularly assess the performance of your zip code-filtered leads. Adjust and refine your filters based on lead engagement and conversion rates.
Incorporating zip code filtering into your lead management strategy is a strategic way to focus your efforts on high-potential areas. By following the steps outlined in this support article and adhering to best practices, you can maximize the effectiveness of your lead targeting and ultimately drive better results for your business. If you encounter any challenges or have further questions, don't hesitate to reach out to our support team for assistance.
When filtering by zip code it will trump other filters, such as state filter if the zip code is not listed for that state.
Learn about our Known Customers feature, here.
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