What data do we provide with the API call?

What data do we provide with the API call?

We include all 40 points of data (assuming available) as well as the visitor click stream data with the API call.  


With this data, you have the ability to workflow and/or segment by:


  • Page Visited 
  • Location
  • Qualifying or Disqualifying
  • Buyer Persona
  • Income
  • Referral Source
  • Promotion Source
  • Almost any workflow you can dream up

In addition to segmenting, you can use the information we provide to personalize your messaging. You can do this on an individual level (i.e., adjust a sales pitch to reflect a recipient's income or location) or on a campaign level. You should consider adjusting your message when you contact high-end buyers. 


In conclusion, there are many ways to workflow the data. 

Interested in Web ID? Click here to see a breakdown of our web ID plans. 




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