Cookies are small files containing data that are placed on your computer via the browser when you visit a website. Cookies are a helpful - and necessary - tool for website owners, as they can store many different types of data, which are essential for running a well-functioning website.

Cookies can also contain different information about things like how a website visitor uses a website, their location, or language preferences, or be used with adtech to track users’ online activity to target visitors with relevant ads.This can be useful for marketing purposes or to create a personalised user experience.

Cookie consent is the website visitor's permission allowing a company to place a cookie in their browser to gather specific data about them. Cookie consent is required to lawfully obtain most of the different types of data you collect via your cookies.

The GDPR and the ePrivacy Directive regulate the use of cookies in the EU. The GDPR the most strict data privacy law; it relates to companies operating anywhere in the world if they collect personal data from people in the EU.