What to do with the Data Collected

What to do with the Data Collected

Visual Visitor provides valuable insights into who is visiting your website β€” even if they don't fill out a form. Once a visitor is identified, you can take strategic action to drive engagement, follow-up, and conversions. Here's how you can make the most of that data:


πŸ€– 1. AI Sales Rep – Automated Outreach to Engaged Visitors

Purpose: Proactively reach out to your warmest leads with personalized, human-like emails.

  • Personalized Email Campaigns: AI Sales Rep sends unique, relevant messages based on the pages visitors view and the time they spend on your site.

  • Nurture Leads Over Time: The AI can send their emails consistently, adjusting messaging based on behavior and campaign rules of their sequence.

  • Encourage Conversations: It's designed to start conversations, not just push sales, which makes the experience more natural for the visitor.

βœ… Great for teams looking to scale outreach without hiring additional reps.


Idea
Don't forget to add your current clients to your Known Customers!

🎯 2. Retargeted Ads – Stay in Front of Your Visitors

Purpose: Re-engage website visitors who didn’t convert by showing them targeted ads elsewhere online.

  • Build Custom Ad Campaigns: Upload your identified business contacts or anonymous visitors into ad platforms (like Google Ads or Facebook Ads) for retargeting.

  • Tailored Messaging: Serve ads based on what the visitor looked at β€” like product pages, pricing, or services.

  • Increase Conversions: Stay top-of-mind and guide them back to your site to complete the conversion.

βœ… Perfect for mid-funnel visitors or people who abandoned your pricing page.


πŸ‘₯ 3. Custom Audiences – Use Identified Data to Create Lookalikes

Purpose: Amplify your marketing reach by creating new audiences similar to those already visiting your site.

  • Upload to Ad Platforms: Use your visitor data to build Custom or Lookalike Audiences in Meta, LinkedIn, or Google.

  • Refine Ad Targeting: Focus on users who resemble your best prospects by leveraging traits from identified companies or contact data.

  • Boost ROI: These audiences tend to convert better because they match the profile of people already showing interest in your site.

βœ… Best for growing your audience and scaling campaigns.




πŸ”„ 4. CRM Integration – Enrich and Act on Leads Immediately

Purpose: Ensure identified companies or contacts are passed directly into your CRM for follow-up.

  • Auto-Enrichment: Use webhook or native integrations to send company/contact info directly into HubSpot, Salesforce, or others.

  • Segment by Behavior: Prioritize leads based on engagement β€” like time on site, number of visits, or high-intent pages.

  • Speed Up Sales Cycles: Sales teams can follow up quickly while interest is still fresh.

βœ… Ideal for sales-driven organizations with active pipelines.


Idea
Create a Webhook to automatically push your data into your designated platform(s).

πŸ“ž 5. Manual Follow-Up – Personalized Outreach Based on Visitor Behavior

Purpose: Equip your team with enough intel to send meaningful emails or make informed calls.

  • Know the Company and Behavior: See what company visited, which pages they viewed, and how often.

  • Tailor the Message: Reference their interests (without being creepy) in your outreach. Example of what not to say: β€œI saw you’re exploring our [Service/Product] options…”

  • Use AI Sales Coach: AI Sales Coach will help guide you using personality insights on how to communicate with your prospects.

βœ… Great for outbound sales and high-ticket prospecting.


Idea
Understand how to communicate with your visitors with AI Sales Coach. 

βœ… Final Tip: Define What Success Looks Like

Before acting on the data, align with your team:

  • Are you focused on leads, engagement, or brand exposure?

  • Will your follow-up be manual, automated, or both?

  • Do you want marketing or sales to take action first?


Notes
Visual Visitor is a powerful tool β€” but like any platform, the value comes from how you use it.


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