Why Do Some Leads Have More Information Than Others?

Why Do Some Leads Have More Information Than Others?

Why do some leads come back with more information than others?

There are a number of different reasons data would be received differently from person to person. Data collection is fluid making it complex, but lets cover a few basics. 
Reasons why some people have more data than others:
  1. What information is available differs from person-to-person
  2. Head of house hold data verses individual 
  3. Server reassignment 
  4. Using a computer at work vs at home 
  5. Visitor could be using a VPN 
  6. Limited data for that person

With +Person:
First Name, Last Name and Email Address is a successful identification. Everything else is enriched data.


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