Can the Client Email Plugin Track Individuals?
The short answer is yes! The
Client Email Plugin not only detects when your email is opened but also
identifies recipients who are visiting your website via links in your
email. This functions as first-party data - you organically collect this
data without consulting a third-party vendor. Our software acts as a
conduit to deliver this information to you. As a result, you can
identify the leads that are engaging with your content through email or
website consumption.
When you log in to your
Visual Visitor Dashboard --> Client Email, you can find a snapshot of
your email performance, including your most opened emails and average
time to open. If you're interested in a particular email recipient, you
can click on them to find out more.
When a recipient opens your email, we can send you a desktop and/or an email notification. Specifically, we can tell you:
- When your email message was read
- The geographic location it was read from
- The date and time that the message was opened
- Each time it was opened (not just the first time it was opened)
- How long it took for that first open to occur
- How many times it was opened
- All without a "Read Receipt"
In addition, if you have any links in your email, Visual Visitor is tracking those too!
- Be notified if the recipient clicked and visited your website
- Which pages did the recipient view on your website
- How much time does the recipient spend browsing each page
- Tracking each time they return in the future, no matter the referral source
When
a tagged email recipient clicks through to your website, they'll pop up
in your leads page. When you click on them, you can find general
information (including their name, domain, location, and phone number)
and click path data. This data reflects their interactions with your
website. It highlights which web pages they visited and how long they
spent there.
If
you're interested in a company as a whole (and not just one individual
recipient), make sure you add them to your Watchlist. This ensures
you'll receive a notification every time one of their employees visits
your site. You can learn how to do this here.
Marketing
and sales teams alike will benefit from our Client Email feature. Sales
reps can use it to track, evaluate, and nurture leads. Marketers can
use it to monitor their campaign performance and refine their messaging.
Once you know which emails are effectively driving website traffic, you
can replicate their formula. This will increase your audience
engagement and, subsequently, increase your sales.
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