• In the left menu, click All Tools → Audiences (or go directly to Meta Audiences Manager).

2. Create Audience

• Click the Create Audience button.

• Select Custom Audience.

3. Choose Your Source

You’ll get several options depending on how you want to target people and select the below

• Customer List → Upload email addresses, phone numbers, etc.

4. Define Your Audience

• Adjust filters like:

  • Time frame (e.g., last 30, 60, 180 days).

  • Event type (e.g., “Page View,” “Add to Cart,” “Form Submit”).

• Give your audience a clear name (e.g., “Visual Visitor Audience”).

5. Save

• Click Create Audience.

• It may take a few minutes to populate.