How to Create a Custom Audience in Meta
Meta: Custom Audience Creation
1. Go to Audiences
In the left menu, click All Tools → Audiences (or go directly to Meta Audiences Manager).
2. Create Audience
Click the Create Audience button.
Select Custom Audience.
3. Choose Your Source
You’ll get several options depending on how you want to target people and select the below
Customer List → Upload email addresses, phone numbers, etc.
4. Define Your Audience
Adjust filters like:
Time frame (e.g., last 30, 60, 180 days).
Event type (e.g., “Page View,” “Add to Cart,” “Form Submit”).
Give your audience a clear name (e.g., “Franchise Ninja Markets”).
5. Save
Click Create Audience.
It may take a few minutes to populate.
Connect your Facebook Advertisement connector. Click here for a walk through.
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