How to Recognize Bot Traffic on my Legacy Plan?

How to Recognize Bot Traffic on my Legacy Plan?

Understanding Bot Traffic in the Legacy B2B Platform

In our legacy B2B platform, there is no way to filter out bot-generated traffic. Because of this, certain marketing activities may cause unexpected spikes in your website hits.


Why Bot Traffic Happens

When you launch a marketing effort, such as sending a mass email campaign or making changes to your website, automated security bots may scan the content. This is normal behavior and not typically a negative indicator.


How Bots Interact With Your Emails

Many email providers and security tools use bots to verify that a message is safe for the recipient. These bots quickly scan the email’s images, text, and links before the message is delivered.

If any of those links point to your website, the bot will briefly “visit” those URLs. This can appear in your platform as unusual or high-volume traffic.


What to Expect

  • You may see spikes in traffic shortly after sending mass emails.

  • These hits may look inconsistent with typical visitor behavior.

  • This does not mean your email or website is unsafe; it’s often a sign that recipient systems are validating your content.



Key Takeaway

Bot traffic is a normal part of digital marketing and email security. While our legacy platform cannot filter out these automated visits, understanding this behavior can help you interpret your data more accurately.


How to Combat Bot Traffic

1. Upgrade to +Employee (Recommended)

Our latest version of B2B, +Employee, is built to focus exclusively on your ICP (Ideal Customer Profile).
This upgraded platform uses improved filtering to reduce noise and prevent bot or non-ICP organizations from cluttering your data.

2. Exclude the Bot’s Company

If the traffic is coming from a known bot source (for example, M247 Europe), you can manually exclude that organization.
This stops that company’s future visits from appearing in your dashboard.

3. Add the Bot to Your Filtered Companies List

In the legacy system, you can filter out known bot companies by adding them to your Filter Companies list:
Configuration → Filter Companies → Add Company
This will hide any future traffic associated with that organization.

Info
Reach out to our support team here - to learn more about our +Employee platform. 

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