How to Configure Your Company ICP
What is an ICP?
An Ideal Customer Profile (ICP) is a detailed description of the perfect customer for a business. It includes characteristics such as industry, company size, location, budget, and specific needs that align with the company's products or services. By defining an ICP, businesses can focus their marketing and sales efforts on prospects that are more likely to become loyal, long-term customers, ensuring a better match and higher success rate in closing deals. B2B +Employee focuses on quality over quantity. We understand sometimes the company level identification is helpful. Add your Company Level ICP with this guide.
Company ICP's will not cost you an identification.
Setting up your Company Only ICP:
The first step to setting up your B2B account is by setting your Ideal Customer Definition.
If you haven't done that yet, you can follow these same steps only in your Employee ICP filter found in the same menu.
Step 1:
If you are just creating your account, this window will pop up automatically for you to begin defining your ICP's.
If you skipped this initially or to add more ICP definitions, go to: Configuration- ICP Definitions-Company Only ICP Filters.
Step 2:
Select your criteria.
This will be the definitions for your Company ICP.
We recommend breaking them up into organized categories such as:
- Location Filters (States to target. If you don't focus on a specific region just add USA)
- Industries (Marketing and Advertising, Dealerships)
- Company Size
- Small Agencies (Job Titles, Industry, Employee Size, Revenue Band)
As a best practice, include United States in all ICP definitions.
Step 3:
Save your selected criteria.
You can add up to 10 ICP definitions.
Congratulations!
You should see your ICP Definitions populate after saving. Repeat this process until your ideal company has been defined.
Once your Company Only filters have been set up you should start seeing your visiting companies.
This will open your ICP more to allow the inclusion company only identifications.
Have companies you don't wish to see? Learn more on where to add them, here.
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