How to Respond to Client CCPA Questions About Website Visitor Identification

How to Respond to Client CCPA Questions About Website Visitor Identification


If your clients — particularly those in California — raise questions about how Visual Visitor's identity resolution technology aligns with the California Consumer Privacy Act (CCPA), this article provides context and suggested talking points you can share.

 

What Visual Visitor Does

Visual Visitor identifies website visitors using a combination of signals (IP address, browser fingerprint, and third-party identity matching data). For B2C (+Person) plans, this can include personally identifiable information such as name and email address. For B2B (+Employee) plans, identification is primarily at the company and professional level.

 

How This Relates to CCPA

Under CCPA, California residents have the right to know what personal information is collected about them and to opt out of the sale of their personal information. Key points relevant to Visual Visitor:

1.     Consent mechanism.  Visual Visitor provides a cookie consent banner that, when enabled, gives site visitors notice and the ability to opt out of tracking cookies before any identification occurs. If a visitor rejects the cookie, identification does not proceed. See "Interacting with the Cookie Consent Banner" for details.

2.     Data use.   Data collected through Visual Visitor is used for the website operator's own marketing and sales purposes (e.g., identifying leads, personalizing outreach).
Info
It is not sold to third parties for advertising.

3.     Privacy policy requirement.   Website operators using Visual Visitor should update their website's privacy policy to disclose visitor identification and cookie usage. See the article "Privacy Policy When Using Visual Visitor's Cookie Consent Banner" for guidance.

 

Suggested Response to Client Concerns

When a client asks whether identity resolution is permissible under CCPA:


  1.  Point them to your updated privacy policy that discloses the tracking technology.
  2. Confirm that the Visual Visitor cookie consent banner is enabled on their site.
  3. Refer them to Visual Visitor's compliance articles at the support portal.

 


Alert
Visual Visitor can provide documentation about its data practices, but cannot provide legal advice.
Clients with complex compliance questions should consult their legal counsel.


Contact support@visualvisitor.com to get current compliance documentation.