How to Respond to Client CCPA Questions About Website Visitor Identification
If your clients — particularly those in
California — raise questions about how Visual Visitor's identity resolution
technology aligns with the California Consumer Privacy Act (CCPA), this article
provides context and suggested talking points you can share.
What Visual Visitor Does
Visual Visitor identifies website visitors using
a combination of signals (IP address, browser fingerprint, and third-party
identity matching data). For B2C (+Person) plans, this can include personally
identifiable information such as name and email address. For B2B (+Employee)
plans, identification is primarily at the company and professional level.
How This Relates to CCPA
Under CCPA, California residents have the right
to know what personal information is collected about them and to opt out of the
sale of their personal information. Key points relevant to Visual Visitor:
1. Consent mechanism. Visual Visitor provides a cookie consent banner that, when
enabled, gives site visitors notice and the ability to opt out of tracking
cookies before any identification occurs. If a visitor rejects the cookie,
identification does not proceed. See "Interacting with the Cookie Consent Banner" for details.
2. Data use. Data collected through Visual Visitor is used for the
website operator's own marketing and sales purposes (e.g., identifying leads,
personalizing outreach).
It is not sold to third parties for advertising.
3. Privacy policy requirement. Website operators using Visual Visitor should
update their website's privacy policy to disclose visitor identification and
cookie usage. See the article "Privacy Policy When Using Visual Visitor's
Cookie Consent Banner" for guidance.
Suggested Response to Client Concerns
When a client asks whether identity resolution
is permissible under CCPA:
- Point them to your updated privacy policy that discloses the tracking technology.
- Confirm that the Visual Visitor cookie consent banner is enabled on their site.
- Refer them to Visual Visitor's compliance articles at the support portal.
For Legal Advice
Visual Visitor can provide documentation about
its data practices, but cannot provide legal advice.
Clients with complex
compliance questions should consult their legal counsel.
Contact support@visualvisitor.com to get current compliance documentation.
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