How to Upload Your Person-Level Ads Export into Google Ads

Step-by-Step Instructions

Navigate to Audience Manager: 

In your Google Ads account, click the Tools icon, select Shared library, then click Audience manager.

Create New Segment: 

Click the blue + button and select Customer list.

Name your segment:

Choose a customer type (ex: qualified leads)

Data type should be Upload Emails, Phones and/or mailing addresses

Upload Data File:

Choose to upload a CSV file with your customer data (email, phone, first name, last name, country, zip).

Format Data: 

Ensure your file follows Google’s formatting guidelines (e.g., proper headers). Data is hashed (SHA256) on your machine for security.

Set Compliance & Duration: 

Check the box confirming the data was collected in compliance with Google's policies. Set a membership duration (how long users stay in the list).

Upload and Save: 

Click Upload and create list.

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Key Tips

• Data Types: You can use email, phone number, mailing address, and mobile device ID.
• File Requirements: Use a CSV file format.
  

Processing Time: It can take up to 24 hours for the list to fully populate.

Need to import to Facebook? Click here.

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