Understanding Your Person-Level Advertising Dashboard (+Person)
Overview
Person-Level Advertising Dashboard for +Person Accounts
1. Your Candidate Count Over Previous 30 Days
Displays the total number of unique consumer candidates identified in the last 30 days. This metric helps you assess recent reach and track audience growth over time.
2. Active Campaigns by Candidate Count
Shows the number of identified consumer candidates associated with each active campaign, helping you compare performance and engagement across audiences.
3. Candidates by Household Income
Provides a breakdown of identified candidates based on estimated household income levels, allowing you to align ad messaging and offers with specific income ranges.
4. Candidates by Net Worth
Displays the number of candidates grouped by net worth, giving insight into the financial profile of your audience and helping refine premium or value-based targeting.
5. Candidates by Gender
Shows the gender distribution of identified candidates to help you understand demographic balance and adjust campaign tone or creative accordingly.
6. Candidates by Age
Visualizes age distribution across your identified audience, enabling you to target specific age groups or validate that your campaigns are reaching the intended demographic.
7. Candidates by Home Ownership
Indicates the percentage of identified candidates who own versus rent their homes, helping tailor marketing strategies for products or services relevant to homeowners.
8. Candidates by Child in Home
Shows the proportion of identified candidates with children in the household—useful for shaping family-oriented offers, messaging, and campaigns.
Why It Matters
Understanding your audience distribution helps you refine targeting, personalize ad content, and optimize engagement across campaigns. The Person-Level Advertising Dashboard gives marketers actionable insights into the demographics, financial segments, and household characteristics of the consumers actively researching your category.
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