Understanding Your Person-Level Advertising Dashboard (+Employee)
Overview
The Person-Level Advertising Dashboard provides a comprehensive overview of your campaign performance and candidate engagement activity. Each dashboard card highlights key metrics that help you monitor audience distribution, identify engagement trends, and understand who your campaigns are reaching. This view also represents your Total Addressable Market (TAM) within the U.S.—individuals who have actively searched for information related to your selected topic(s) over the past 30 days. These high-intent candidates make up a valuable audience that can be nurtured through one-to-one, person-level advertising.
Person-Level Advertising Dashboard for +Employee Accounts
1. Candidate Count Over Previous 30 Days
2. Active Campaigns by Candidate Count
Shows how many identified candidates are associated with each currently active campaign, giving you a clear view of campaign performance and engagement volume.
3. Industry Distribution
Visualizes the industries most represented within your identified audience. Use this data to understand where your campaigns are gaining traction across market segments.
4. Employee Size Distribution
Breaks down identified candidates by company size, helping you evaluate whether your campaigns are reaching small businesses, mid-sized firms, or large enterprises.
5. Job Department Distribution
Displays how your audience is distributed across departments (e.g., Sales, Marketing, IT). This helps tailor messaging and ad creative for maximum relevance.
6. Seniority Level Distribution
Illustrates what portion of your audience holds entry-level, mid-level, or executive positions — useful for refining tone and targeting in your campaigns.
7. Job Title Distribution
Shows a breakdown of identified candidates by their job titles, providing insight into who is engaging most with your campaigns.
8. Company Revenue Distribution
Displays the distribution of your identified audience by company revenue range, helping you evaluate whether your campaigns are resonating more with small, mid-market, or enterprise-level organizations.
Why It Matters
Understanding these metrics enables you to fine-tune targeting, personalize messaging, and measure how effectively your Person-Level Advertising campaigns are connecting with key audience segments.
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