What is the difference between a Custom Campaign and a Prebuilt Campaign?
A Custom Who's Shopping Campaign is designed by you with your preferred keywords and filters. These targeted campaigns may take longer to deliver results. But the results will be more specific, and therefore higher-quality. If you're looking for quality over quantity, a custom campaign is for you.
A Prebuilt Who's Shopping Campaign was designed by Visual Visitor to deliver fast results. We have campaigns designed for a variety of industries and buyer personas. These campaigns are great if you're looking to cast a wide net and get quick results.
Both campaign types allow you to set filters. If, for example, you're only interested in companies based in your home country, you can set a location filter. If you're hoping to exclude a certain industry from your results, you can set this filter as well.
To learn more about Custom Campaigns, click here.
To learn more about Prebuilt Campaigns, click here.
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