Are there any restrictions to how I name my Campaign in both Visual Visitor and within the Ad Platform?

Are there any restrictions to how I name my Campaign in both Visual Visitor and within the Ad Platform?

Yes, in fact, there are. Terms to avoid in your custom audience naming include:
  1. Financial terms (income, net worth, salary)
  2. Demographic descriptors (race, age groups)
  3. Family status indicators (married, single, parent)
  4. Protected characteristics (disability, sexual orientation)
Examples of custom audience names that would violate campaign naming polices include:
  1. Atlanta area Household Income $150+
  2. New England Married Women with Net Worth $500K+
  3. Southern California Men Age 35-54
In place of these types of names or descriptors, use geographic or product-focused names like:
  1. Lead Generation Q4
  2. Chattanooga, TN Target July 2025
  3. Southeast Expansion Campaign Q3
If your custom campaign names include restricted terms, they can be removed by Meta (Facebook or Instagram) or Google. So it is imperative that you do not include restricted terms in your campaign name.

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