Visual Visitor uses a role-based access control system to
ensure each team member and client has the right level of access to account
data and settings.
Available roles
- Reseller Admin: The highest permission level in a reseller account. Can create
and delete sub-accounts, manage billing, configure white-label branding, access
all client dashboards, and view aggregate reporting. Typically assigned to the
agency owner or account director.
- Admin: Full access to a single account
or sub-account. Can configure ICP, webhooks, alerts, and Known Customers. Can
add or remove Users. Cannot manage billing or create new sub-accounts.
- User: Read-only or limited access. Can
view the visitor dashboard, search leads, and export data, but cannot change
account configuration settings. Appropriate for sales reps or junior team
members who only need to view leads.

Reseller Admin access is only available for your host account.
How to add a new user
1. Log in to the account where you
want to add the user.
2. Go to Configuration > Users (or Settings > Users).
3. Click Add New User.
4. Enter the user's email address,
name, and select their role.
5. Click Save. The user will receive a setup email with a password link.
Shared logins:Users should not share login credentials. Each person who
needs access to Visual Visitor should have their own user account. Sharing
logins can cause data attribution issues and compromises account security.
Login As Client: Reseller admins can use the Login As Client feature to
access any sub-account dashboard without needing the client's password. This is
the recommended approach for resellers managing client accounts.

Find what permissions each user role has,
here.