What is the Data Enrichment Tool?

What is the Data Enrichment Tool?

What is Data Enrichment?

Many B2B teams rely on a CRM to store information about their leads- such as contact details, company information, and engagement history. However, this data can quickly become outdated or incomplete.

Data Enrichment is the process of enhancing your existing CRM records with up-to-date, verified information. Visual Visitor provides enriched contact and firmographic data so your CRM remains accurate and actionable.


What Does Visual Visitor Enrich?

Visual Visitor can update or fill in missing details such as:

  • Full Name

  • Email Address

  • Phone Number

  • Job Title / Role

  • Company Name

  • Company Size

  • Location

  • Industry / Vertical

This allows your sales and marketing teams to make informed decisions using accurate, current data.


Idea
Use this tool to enrich data from a conference, or trade show.

Data Enrichment Feature Overview

The Data Enrichment tool is designed to help you improve multiple contact records at once.

How it works:

  1. Export a list of contacts from your CRM, or another list you have saved.

  2. Upload/import that list into Visual Visitor. *Not all fields need to be filled out for the list to be ran.* 

  3. Visual Visitor updates and enriches missing or outdated contact and firmographic details.

  4. Download and re-import the enriched list back into your CRM, ad campaigns, email list, or anywhere you can utilize the enriched data.

This ensures you are working from the most accurate and complete dataset.


Alert
When uploading your contact list, make sure to use the same column headers provided in the Sample CSV.
Info
See the Sample CSV attached in this article, or in your Data Enrichment Upload. 



Notes
Data enrichment will use Who to Contact credits. 

Need more credits?

Click here to reach out to our Support team, and get more contact credits added to your account.