What Type of Meta Campaign Should I Use?

What Type of Meta Campaign Should I Use?

Always use Traffic Ads for Person-Level Advertising. These capture engagement data from visitors interacting with your website. Avoid Lead Generation Ads — they keep users inside Facebook, preventing tracking. and click through. 

    • Related Articles

    • Identifying Facebook Ad Fatigue

      Identifying Facebook Ad Fatigue Ad fatigue occurs when your Facebook audience becomes overexposed to your ads. This leads to lower engagement, higher costs, and declining performance. Knowing how to spot fatigue early can help maintain ad ...

    • Person-Level Advertising: Frequently Asked Questions (FAQ)

      1. What is Person-Level Advertising? Person-level advertising is a targeted digital advertising strategy that focuses on delivering ads to specific individuals rather than broad audience groups or anonymous segments. This approach requires the use of ...

    • How to Create a Person-Level Advertising Campaign?

      Overview The Campaign Studio allows you to build highly targeted Person-Level Advertising campaigns based on real, verified data. By defining interests, locations, and behavioral criteria, you can reach individuals actively researching products or ...

    • How to Create a Custom Audience in Meta

      Meta: Custom Audience Creation 1. Go to Audiences In the left menu, click All Tools → Audiences (or go directly to Meta Audiences Manager). 2. Create Audience Click the Create Audience button. Select Custom Audience. 3. Choose Your Source You’ll get ...

    • Understanding the Person-Level Advertising Campaign Summary

      Overview The Person-Level Advertising Campaign Summary provides an at-a-glance view of your active and available advertising campaigns. This section helps you monitor campaign activity, track exports, and manage ongoing audience targeting efforts ...