Person-Level Advertising (PLA) campaigns require an active
connector to your Google Ads or Meta (Facebook) ad account. Issues arise when a
connector is linked to the wrong ad account, or when a local audience campaign
is not generating impressions. This article covers both scenarios.
Issue 1: PLA Connector Is
Linked to the Wrong Google Ads Account
If your PLA intent campaign connector is tied to a different
Google Ads account than the one you intended (for example, an agency manages
multiple Google Ads accounts and the connector is linked to the parent VCS
account rather than a specific client account):
Resolution:
· Each Visual Visitor client account can have its own Google
Ads connector. If you need to run PLA for a specific client using their own
Google Ads account, that client account must have a separate Google Ads
connector configured under their account.
· You may need to create a separate Visual Visitor account
for that client with its own connector, rather than trying to run multiple
clients' PLA through a single connector.
Issue 2: Local PLA Campaign
Not Generating Impressions
If you have set up a Person-Level Advertising campaign targeting a
local geographic area and the campaign is running but generating few or zero
impressions, consider the following:
Common Causes:
1. Audience size too
small. A highly localized audience (e.g., a small radius around a single
office) may fall below the minimum audience size threshold required by Google
or Meta to serve ads. Google explicitly requires a minimum audience size before
campaigns can serve — see the article "Why Google Shows 'Audience Too
Small to Serve'" for details.
2. Audience loading
time. After a new audience is created or updated, it can take up to 48
hours for Google or Meta to load and activate the audience for serving. Allow
this time before concluding there is a problem.
3. Location targeting
settings. Check whether your ad campaign's location settings are set to
"Presence" (people physically in the location) vs. "Presence or
Interest" (people in or interested in the location). "Presence"
is more restrictive and may limit audience size for small areas.
4. Demographic or
interest targeting too narrow. Stacking multiple demographic filters on an already small
local audience can further reduce the addressable pool below serving
thresholds.
Recommended Fixes:
· Expand the geographic radius or target a broader area to
increase audience size.
· Remove or relax demographic filters temporarily to test
whether audience size is the bottleneck.
· Check campaign settings in your ad platform to confirm the
audience is correctly attached and has finished loading.
· Wait the full 48 hours after audience creation before
drawing conclusions.