What is the Difference Between +Person and +Employee
Understanding the Difference Between Plus Person and Plus Employee
Visual Visitor offers two powerful data platforms: +Person and +Employee.
Plus Person: Consumer-Based Identification
Plus Person is designed for B2C (business-to-consumer) organizations. It focuses on identifying individual consumers who visit your website, even if they are not tied to a business. This solution is ideal for companies targeting a general audience, such as retail brands, healthcare providers, or service-based businesses that interact directly with individual buyers.
Use Case: E-commerce, direct-to-consumer brands, or service providers targeting individuals
Data Focus: Validated First Name, Last Name, and personal Email Address
Benefit: Learn more about the actual consumer visiting your site—even without a form fill
Features: AI Sales Rep, Suppression Features, Direct Connectors, Webhook Integration, API Integration
Plus Employee: B2B-Based Identification
Plus Employee is built for B2B (business-to-business) organizations. It identifies visitors based on their professional credentials, providing insights into the company they work for, their business email address, and other firmographic data.
Use Case: B2B companies, SaaS providers, consultants, or any organization selling to other businesses
Data Focus: Validated First Name, Last Name, and business Email Address. Professional level information with optional company-level details (such as revenue or industry)
Benefit: Target and follow up with high-value business prospects who visit your site.
Features: ICP Definitions, AI Sales Rep, AI Sales Coach, Suppression Features, Webhook Integrations, Who to Contact Database, API Integration
What They Have in Common
Both platforms validate First Name, Last Name, and Email Address in real time.
Designed to help convert unknown visitors into known leads.
Compatible with AI Sales Rep, Integration Options, and Suppression Features.
Cookie Consent Banner provided & more...
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