Person-Level Advertising
We have multiple sales people. Can we have multiple logins?
Great question! Your Visual Visitor customer account comes with unlimited users so there is no need to share logins.
Person-Level Advertising: Frequently Asked Questions (FAQ)
1. What is Person-Level Advertising? Person-level advertising is a targeted digital advertising strategy that focuses on delivering ads to specific individuals rather than broad audience groups or anonymous segments. This approach requires the use of ...
Why Facebook and Google Ads Connectors Cannot Be White-Labeled
Overview While our platform supports integration with both Meta (Facebook) and Google Ads, these connectors cannot be white-labeled or branded under your business name. This restriction is due to updated requirements from Meta and Google related to ...
How to Create a Person-Level Advertising Campaign?
Overview The Campaign Studio allows you to build highly targeted Person-Level Advertising campaigns based on real, verified data. By defining interests, locations, and behavioral criteria, you can reach individuals actively researching products or ...
Understanding Your Person-Level Advertising Dashboard (+Person)
Overview The Person-Level Advertising Dashboard provides a comprehensive overview of your campaign performance and candidate engagement activity. Each dashboard card highlights key metrics that help you monitor audience distribution, identify ...
Understanding Your Person-Level Advertising Dashboard (+Employee)
Overview The Person-Level Advertising Dashboard provides a comprehensive overview of your campaign performance and candidate engagement activity. Each dashboard card highlights key metrics that help you monitor audience distribution, identify ...
Understanding the Person-Level Advertising Campaign Summary
Overview The Person-Level Advertising Campaign Summary provides an at-a-glance view of your active and available advertising campaigns. This section helps you monitor campaign activity, track exports, and manage ongoing audience targeting efforts ...
How Agencies Unlock Deeper Connections with Person-Level Advertising
Overview Deliver timely, personalized ads that target real buyers—one person at a time. Person-Level Advertising empowers agencies and brands to identify, engage, and convert high-value prospects through precision targeting and seamless ad ...
Benefits of Person-Level Advertising for Agencies and Clients
Overview Whether you’re managing campaigns for your agency or your clients, Person-Level Advertising delivers measurable improvements across personalization, targeting, and efficiency. By focusing on real individuals — not anonymous clicks — your ...
What Makes Person-Level Advertising Different?
Overview Person-Level Advertising redefines digital marketing by moving beyond anonymous data and keyword targeting. Instead, it focuses on reaching real, verified individuals who are actively researching products or services in your category. By ...
How Do Targeted Ads Improve Performance?
Overview Targeted advertising campaigns consistently outperform non-targeted campaigns by focusing ad delivery on individuals who are most likely to engage with your brand, product, or service. This precision not only increases engagement but also ...
Who are Person-Level Advertising Candidates?
Person-Level Advertising candidates are individuals who have actively researched a specific category or topic within the last 30 days. They are not yet leads but are demonstrating real-time interest and intent.
Giving Someone View Only Access to Your Facebook Ads Account
How to Give Someone View-Only Access to Your Facebook Ads Account: To give someone view-only access to your Facebook ads account, you'll need to assign them the Analyst role. This role provides read-only access to ad performance data without the ...
Identifying Facebook Ad Fatigue
Identifying Facebook Ad Fatigue Ad fatigue occurs when your Facebook audience becomes overexposed to your ads. This leads to lower engagement, higher costs, and declining performance. Knowing how to spot fatigue early can help maintain ad ...
Meta Ads Key Metrics Explained
Meta Ads Metrics: A Complete Guide Overview This article explains the most commonly used performance metrics in Meta Ads Manager. Understanding these terms will help you analyze results, optimize campaigns, and make informed decisions. ? Bid ...
Are there any restrictions to how I name my Campaign in both Visual Visitor and within the Ad Platform?
Yes, in fact, there are. Terms to avoid in your custom audience naming include: Financial terms (income, net worth, salary) Demographic descriptors (race, age groups) Family status indicators (married, single, parent) Protected characteristics ...
Google Display Network - How to create a custom audience
1. Log into Google Ads Go to Google Ads and sign in. 2. Open Audience Manager Click the Tools & Settings (wrench icon) in the top menu. Under Shared Library, select Audience Manager. 3. Create a Custom Segment (Audience) Inside Audience Manager, go ...
What is a Licensed Custom Audience?
A Licensed Custom Audience refers to a custom audience segment that is created using third-party data, which has been legally obtained and licensed for advertising purposes. This is distinct from standard custom audiences, which use first-party data ...
What is an estimated advertising budget for my Person-Level Advertising Campaign?
Estimated Budget: The estimated advertising budget is a minimum of $1,000 per month. This budget typically supports brands aiming to maximize outreach and candidate engagement. Why Budget Matters: A sufficient monthly ad spend ensures your campaign: ...
Who are the candidates in my Person-Level Advertising Campaign?
Candidates in your Person-Level Advertising campaign are those individuals who have met the criteria established for your targeting campaign. For example, if you are expanding into the Jacksonville market, your candidate profile may include ...
How do I add the Facebook Advertisement Connector?
What is an Advertisement Connector? Visual Visitor offers a great feature called Connectors. Advertisement Connectors automatically push identified contacts to your connected advertising accounts as custom audiences. The contact information sent to ...
How do I add the Google Ads Connector
What is an Advertisement Connector? Visual Visitor offers a great feature called Connectors. Advertisement Connectors automatically push identified contacts to your connected advertising accounts as custom audiences. The contact information sent to ...
How to Accept Facebook Terms of Service
How to Re-Accept Facebook’s Terms of Service: Log into your Facebook Business Manager Navigate to Audiences → Create Audience → Custom Audience Select Customer List as the source Download the sample file (you don’t need to upload actual data) At the ...
How to Create a Custom Audience in Meta
Meta: Custom Audience Creation 1. Go to Audiences In the left menu, click All Tools → Audiences (or go directly to Meta Audiences Manager). 2. Create Audience Click the Create Audience button. Select Custom Audience. 3. Choose Your Source You’ll get ...
What Type of Meta Campaign Should I Use?
Always use Traffic Ads for Person-Level Advertising. These capture engagement data from visitors interacting with your website. Avoid Lead Generation Ads — they keep users inside Facebook, preventing tracking. and click through.
What are the topics I can choose for Person-Level Advertising?
We offer a wide range of topics for you to choose from. There are topics in the B2B and B2C areas. You can view the full list of topics here. Business to Business (B2B) Topics There are more than 33,700 topics to choose from in the B2B area. Business ...